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Coremetrix’s mission is to increase access to banking and insurance products. They enable lenders and insurers to broaden their customer base without increasing risk, believing that people should be able to access credit and insure themselves affordably regardless of age, gender, location or credit history.
Coremetrix blend psychology and traditional risk analytics by using image-based technology to create new data on the attitudes, values, actions and behaviours that make every human being unique.
I was approached to design a brand new website for Coremetrix that demonstrates their values, goals and thinking as well as demonstrate their product.
The entire look and feel of the website was based on their product which blends artificial intelligence, psychology and traditional risk analytics by using image-based technology to create new data on the attitudes, values, actions and behaviours that make every human being unique. We agreed on a hi-tech quality to some elements of the websites, creating visuals and patterns of 'digital DNA' and particle effects that would connect with elements throughout the website.
The information architecture of the site was quite straightforward going with a flat page structure with landing pages for the case studies and blog sections of the website.
Content population for the site was agreed to be a task for the internal team at Coremetrix, so minimal page templates were designed and built and content was to be added in for each page through modular blocks for text, images, video and downloads by the client through the back-end of the CMS.
I provided a digital style guide for how elements were to be presented and what rules should be followed to maintain the design and layout of the website.