I’m a digital design specialist experienced in UX and UI design, design systems and creative web development, with 10+ years of experience working with agencies, brands and businesses of all sizes.
If you are interested in working together, and have a project that you think would be a good fit, I would be delighted to hear from you.
Tesla
Type
iOS application
Client
Tesla
Studio
Edelman UK
Role
UX, UI and Prototype
Tesla’s brief was to produce an engaging way to relieve ‘range anxiety’ - the worry that you might run out of charge during your journey. The app was designed to be used in your existing vehicle, tracking your journeys to calculate how much charge you would have used if you had completed that journey in a Tesla. Over time, the app would build up data to show you how much battery you would use on your regular journeys, giving you an idea of how a Tesla might suit your lifestyle. Each journey would display electric chargers on route to to help build that reassurance that you are never too far away from a charging point.
Xbox/Microsoft
Type
Website
Web app
Client
Xbox/Microsoft
Studio
Edelman
Role
UX, UI
Xbox were looking for a way to distribute review codes securely for pre-release games on the game changing next-generation console, Xbox One. The web app contained two separate dashboards depending on whether an admin or influencer were logging in, the admin section allowed admins to input game influencer details and assign unique distribution codes each game and influencer. The app included a create a campaign area where official game information and content would be uploaded - almost like a micro site for each game. These game sections would be accessible to the influencers who were assigned a code to test and review the game. The influencer section allowed influencers to login, view key information about the game and download their code to their console to redeem a pre-release copy of the game.