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Lucinda Wild Floristry are a boutique florist providing services for weddings, events and occasions throughout Sussex. Focusing on weddings and more momentous life events the brand design had to convey elegance and a sense of luxury and appeal to a more upmarket audience. Another offering of the business is hand crafted and delivered bouquets and smaller arrangements, so ideally the brand had to straddle the elegance and luxury of a wedding and event supplier, but also be seen as fresh, stylish and an approachable brand to the everyday audience who are after high quality floristry.
After initial discussions on the direction the brand should head in I got down to designing initial concepts. Elegant illustrations combined with a refined but varied colour palette and fresh typography stood out as a winning combination.
Through a collaborative approach refinements were made throughout the entire concept, until we had distilled the brand down to its core values, representing these across a variety of applications in what can only be described a high quality, boutique but approachable brand who I very much look forward to working with again on future projects.
Jon understood my vision straight away. Throughout the project Jon offered me various solutions and highlighted potential challenges, whilst considering the opportunity and flexibility for the brand to evolve. The collaborative process was smooth and informative! I can highly recommend Jon and his expertise to any business.
Hanna Jarvis, Owner of Lucinda Wild
The brand was designed and considered with every possible application for Lucinda Wild. The variety of colour in the palette gives elements a slightly different feel and hierarchy depending on the application and audience. We went for a richer, more luxurious aesthetic for the larger wedding and events side of the business and a slightly lighter aesthetic for more the everyday floristry requirements.
The logo was applied to ribbons, stickers, care cards for the larger arrangements. Aqua boxes and bouquet wrapping is adorned with the bespoke pattern - available in a number of colour combinations. Every element was considered in both print and digital format in preparation for their upcoming website.