Branding and
logo design

Expressing your brand's personality and values,
attracting customers and building brand loyalty.

Let's determine what's important to your brand, and bring that into focus, expressing your brands personality and values.

Branding and
logo design

The development of a brand involves a strategic process. Before I start designing, I will first work to understand your business, its culture, your target audience, and your competition. Once this research is complete, I will apply my knowledge and experience and get to work, exploring many concepts, resulting in creative that will reinforce your brand, and therefore work to attract customers and build their loyalty.

Whether you need a subtle brand refresh, significant brand update or a complete identity overhaul, I’m always keen to get stuck in.

Lucinda Wild Floristry branding and logo design
Communicating effectively

Brand naming
and messaging

Language can make a brand as much as its visual aesthetics, and I can work with you to develop this important character and tone of voice. From naming your company to articulating your messaging, I’m here to help and champion that voice for your brand.

Consistent application

Brand guidelines

Consistency is the bedrock of great brand creative. I have years of experience creating brand guidelines for logo specifications, typography, colour, imagery, iconography and more. This will ensure you’re brand assets are applied correctly and consistently.

Lucinda wild floristry business card

Marketing and brand collateral

I can translate your brand to an infinite array of print and digital campaigns that can grow with you and remain authentic across all touch points. Business cards, brand stationery, signage, packaging and much more.

Why should I come to you for branding and logo design?

I have a decade of commercial experience in both brand identity design and website design - both working for myself and as a lead designer for some well known, highly regarded agencies. I know what does and doesn’t work, I know when to really push the boundaries and when to reign elements in. Most importantly, I know how to work effectively, in both leading clients through a project in a collaborative way, or integrating into a larger design and development team.

Latest work

Brand identity design

View my most recent branding projects